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Stephen Strombeck, Ph.D.

Dean, Professor - School of Business


  • Ph.D. Marketing from University of Mississippi, 1999

  • MBA from Pepperdine University, 1988

  • B.A. in Economics from Westmont College, 1986


Dr. Strombeck is the Dean of the Business School and MBA Director at William Jessup University. He is responsible for developing and executing the comprehensive strategic plans for the business school, managing and coordinating the undergraduate and graduate curriculums, hiring and training all personnel, organizing and deploying all school sponsored events. He is also responsible for resolving faculty and student issues, scheduling all undergraduate and graduate course offerings, establishing and cultivating relationships with the school’s key stakeholders, and maintaining school practices to ensure compliance with its accreditors’ standards (ACBSP and WASC).

Dr. Strombeck earned his B.A. degree in Economics and Business from Westmont College in 1986, his MBA with an emphasis in International Business from Pepperdine University in 1988, and his Ph.D. in Marketing from the University of Mississippi in 1999. After graduating from Westmont College in 1986, Dr. Strombeck worked for two companies in Korea (KBS and Baik Yang Corporation). This overseas experience profoundly transformed his worldview and produced a lifelong affection for Asia.

Dr. Strombeck is a Professor of Marketing and an expert in the areas of services marketing and branding. In these areas, he has published a number of peer-reviewed articles in top journals such as the Journal of Services Marketing, Managing Service Quality, and Asia Pacific Management Review. Since 1994, he has been hired by a variety of different companies as a consultant in the areas of services marketing and customer loyalty. Some of his larger clients include Harrah’s Casino, United Airlines, Zee Medical Corporation, and 7-11 Corporation.

For the last 20 years, Dr. Strombeck has been teaching in Higher Education. Before coming to William Jessup University, he worked at two universities in Taiwan (National Kaohsiung First University of Science and Technology and I-Shou University), one in Korea (Handong University) and three in the U.S. (California Baptist University, Azusa Pacific University and Union University).

Since 2000, Dr. Strombeck has been designing, organizing, and leading study abroad programs for business school students. At Union University, Azusa Pacific University, and Handong University, he pioneered “on the road” experiential study abroad programs that incorporated a global course curriculum, “boardroom” executive meetings, manufacturing/facility tours, cultural excursions, and marketplace discipleship. Sponsors for these programs included L’Oreal, Coca-Cola, Credit Suisse, FedEx, J&J, SK Telecom, Hyundai Motors, VW, Nestle, DHL, Samsung, Philips Corporation, Acer, IBM, Panasonic, Citibank, and Leovo.


Journal Publications:
  • Shu, S.T. and Strombeck, S.D. (2017) “Cometh Self-Image Congruence,” Asia Pacific Journal of Marketing and Logistics, 29(3), 538-552.
  • Strombeck, S.D. and S.T. Shu (2016) “The Pursuit of Social Recognition through Luxury Service Brands,” Services Marketing Quarterly, 37(4), 241-254.
  • Chen, Y. Shu, S.T., Strombeck, S.D. (2015) “Pricing Management between Partnering Rivals: Coopetitive Diffusion Analysis,” International Journal of Systems Science: Operations and Logistics, 2(1), 15-24.
  • Strombeck, S.D. and Shu, S.T. (2014) “Modeling Contextually Elicited Service Quality Expectations,” Journal of Service Theory and Practice (formerly Managing Service Quality), 24 (2), 160-183.
  • Shu, S.T., Strombeck, S.D. and C.L. Hsieh (2013) “Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination,” Asia PacificManagement Review, 18(1), 43-62.
Conference Publications/Presentations:
  • Kuo, C.C. and Strombeck, S.D. (2015) “Decision Making Under Asymmetric Information: Risk of Consumer Trust in the Food Industry,” World Academy of Researchers, Educators, and Scholars Congress, Bangkok, Thailand.
  • Strombeck, S.D. (2013) “Foreign Direct Investment and Branding,” (Key Note Speech), International Conference on Foreign Direct Investment, Kaohsiung, Taiwan.
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