B.A. in Digital Communication, Art & Design

Digital Communication, Art & Design

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Digital Communication, Art & Design

DIGITAL COMMUNICATION, ART & DESIGN

Bachelor of Arts

We live in a digital age, the new millennium where creativity and technology meet. An online world demands that universities offer something beyond the traditional communications and art degrees—a program that occupies the unique intersection of creative visual content and the contemporary media channels that allow any individual to reach the world through a keystroke or the click of a mouse.

50 UNITS

15 WEEK SEMESTERS

ROCKLIN CAMPUS

ABOUT THE PROGRAM

The Bachelor of Arts in Digital Communication, Art & Design combines elements of a traditional communication studies degree with digital art and design. Our highly-skilled faculty equip you to craft messages, design artwork, and deliver both effectively by teaching skills that are essential to today’s world.

When combined, these complementary skills produce graduates that are productive, insightful, and highly employable. It’s a place to learn skills that are indispensable for every organization, business, and ministry and positions you for success in the digital world. Here, you’ll discover the importance of these disciplines in the context of your faith and calling.

Articulate how a variety of careers in their field of study, whether religious or secular, should be influenced by a Christian Worldview.
Demonstrate proficiency in critical thinking and professional writing/design/production skills, so as to be able to both produce and consume messages critically, including an understanding of how these skills can be effective across cultures.
Communicate an understanding of the history and development of media and practices specific to their particular specialization.
Critique and create engaging messages on contemporary media platforms, demonstrating the skills necessary for successful employment in the digital/online/mobile world.
Collaborate with others, both as leader and participant, to produce work of high quality.

Program Specializations

General Specialization
Media Marketing Specialization
Content Creation Specialization
Graphic Design Specialization
Video Specialization
Fine Arts Specialization

Program Courses

Core Courses (27 units)
- DCD101 | Intro to Mass Communication
- ART101 | The Creative Christian
- ART 107 | Intro to Digital Art
- DCD104 | Storytelling: Analog to Digital
- DCD222 | Digital Workshop
- DCD340 | Visual Communication
- DCD475 | 3 Unit Internship
- DCD480 | Media, Ethics, & Law
- DCD498 | Senior Capstone

Digital Communication, Art & Design Specializations: Students must choose a 23-unit specialization listed below.

General Specialization: A general concentration is available upon approval and under the direction of the lead faculty; at least 8 units must be upper division.
Media Marketing Specialization
- CAPS175 | Career Exploration for Freshmen & Sophomores
- DCD201 | New Media, Technology, & Society
- DCD210 | Writing for the Media
- DCD310 | Writing for Digital Platforms
- BUS320 | Marketing
- DCD312 | Journalism in the Digital Age
- CAPS375 | Career Exploration for Juniors & Seniors
- DCD380 | Critical Thinking & the Media
- BUS492 | Marketing Research
Content Creation Specialization
- CAPS175 | Career Exploration for Freshmen & Sophomores
- DCD201 | New Media, Technology, & Society
- DCD210 | Writing for the Media
- ART311 | Video 1
- ART331 | Graphic Design 1
- ART312 | Motion Design
- CAPS375 | Career Exploration for Juniors & Seniors
- DCD380 | Critical Thinking & the Media
- DCD452 | Interactive Media Design
Graphic Design Specialization
- ART105 | Drawing I
- ART331 | Graphic Design I
- ART333 | Typography
- ART431 | Graphic Design II
- ART335 | Web Design and Presence
- ART312 | Motion Design
- ART 174 | Practicum in Visual and Fine Arts
Fine Arts Specialization
- ART151 | 2-D Design
- ART103 | Color Theory
- ART335 | Web Design and Presence
- ART105 | Drawing I
- ART357 | Oil Painting
- ART355 | Watercolor I
- ART358 | 3-D Design
- ART174 | Practicum in Visual and Fine Arts
  - Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2
Video Specialization
- ART103 | Color Theory
- THE106 | Introduction to Technical Theater
- DCD210 | Writing for the Media
- ART331 | Graphic Design 1
- ART311 | Video I
- ART411 | Video II
- ART312 | Motion Design
- ART315 | Lighting
- ART174 | Practicum in Visual and Fine Arts
  - Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2, THE106 | Introduction to Technical Theatre

u003cpu003eIn addition to taking the u0026ldquo;Journalism in the Digital Ageu0026rdquo; course on Jessupu0026rsquo;s Rocklin campus, students in the Digital Comm Journalism Concentration will spend one exciting semester attending Kingu0026rsquo;s College in New York. Students will experience academic classes at Kingu0026rsquo;s Collegeu0026rsquo;s renowned Journalism program, and internship experiences at New York news outlets. Contact Lead Faculty Paul Robins for details on the Journalism Concentration and the Kingu0026rsquo;s College Journalism Semester in New York.u003c/pu003e

Paul Robins

Program Director

My goal is to see students leave Jessup as great communicators– storytellers– ready for whatever technology comes along in this rapidly changing digital world. – Paul Robins

FACULTY

Paul Robins

Lead Faculty, Digital Communication, Art & Design - School of the Humanities & the Arts