B.A. in Digital Communication, Art & Design

Digital Communication, Art & Design

Bachelor of Arts

We live in a digital age, the new millennium where creativity and technology meet. An online world demands that universities offer something beyond the traditional communications and art degrees—a program that occupies the unique intersection of creative visual content and the contemporary media channels that allow any individual to reach the world through a keystroke or the click of a mouse.

50 Units

15 Week Semesters

Rocklin Campus

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About the Program

The Bachelor of Arts in Digital Communication, Art & Design combines elements of a traditional communication studies degree with digital art and design. Our highly-skilled faculty equip you to craft messages, design artwork, and deliver both effectively by teaching skills that are essential to today’s world.

When combined, these complementary skills produce graduates that are productive, insightful, and highly employable. It’s a place to learn skills that are indispensable for every organization, business, and ministry and positions you for success in the digital world. Here, you’ll discover the importance of these disciplines in the context of your faith and calling.

Learning Outcomes

Major Courses

Minor Courses

Learning Outcomes

Articulate how a variety of careers in their field of study, whether religious or secular, should be influenced by a Christian Worldview.

Demonstrate proficiency in critical thinking and professional writing/design/production skills, so as to be able to both produce and consume messages critically, including an understanding of how these skills can be effective across cultures.

Communicate an understanding of the history and development of media and practices specific to their particular specialization.

Critique and create engaging messages on contemporary media platforms, demonstrating the skills necessary for successful employment in the digital/online/mobile world.

Collaborate with others, both as leader and participant, to produce work of high quality.

Major Courses

Program Specializations

General Specialization
Media Marketing Specialization
Content Creation Specialization
Graphic Design Specialization
Video Specialization
Fine Arts Specialization

Program Courses

Core Courses (27 units)
- DCD101 | Intro to Mass Communication
- ART101 | The Creative Christian
- ART 107 | Intro to Digital Art
- DCD104 | Storytelling: Analog to Digital
- DCD222 | Digital Workshop
- DCD340 | Visual Communication
- DCD475 | 3 Unit Internship
- DCD480 | Media, Ethics, & Law
- DCD498 | Senior Capstone

Digital Communication, Art & Design Specializations: Students must choose a 23-unit specialization listed below.

General Specialization: A general concentration is available upon approval and under the direction of the lead faculty; at least 8 units must be upper division.
Media Marketing Specialization
- CAPS175 | Career Exploration for Freshmen & Sophomores
- DCD201 | New Media, Technology, & Society
- DCD210 | Writing for the Media
- DCD310 | Writing for Digital Platforms
- BUS320 | Marketing
- DCD312 | Journalism in the Digital Age
- CAPS375 | Career Exploration for Juniors & Seniors
- DCD380 | Critical Thinking & the Media
- BUS492 | Marketing Research
Content Creation Specialization
- CAPS175 | Career Exploration for Freshmen & Sophomores
- DCD201 | New Media, Technology, & Society
- DCD210 | Writing for the Media
- ART311 | Video 1
- ART331 | Graphic Design 1
- ART312 | Motion Design
- CAPS375 | Career Exploration for Juniors & Seniors
- DCD380 | Critical Thinking & the Media
- DCD452 | Interactive Media Design
Graphic Design Specialization
- ART105 | Drawing I
- ART331 | Graphic Design I
- ART333 | Typography
- ART431 | Graphic Design II
- ART335 | Web Design and Presence
- ART312 | Motion Design
- ART 174 | Practicum in Visual and Fine Arts
Fine Arts Specialization
- ART151 | 2-D Design
- ART103 | Color Theory
- ART335 | Web Design and Presence
- ART105 | Drawing I
- ART357 | Oil Painting
- ART355 | Watercolor I
- ART358 | 3-D Design
- ART174 | Practicum in Visual and Fine Arts
  - Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2
Video Specialization
- ART103 | Color Theory
- THE106 | Introduction to Technical Theater
- DCD210 | Writing for the Media
- ART331 | Graphic Design 1
- ART311 | Video I
- ART411 | Video II
- ART312 | Motion Design
- ART315 | Lighting
- ART174 | Practicum in Visual and Fine Arts
  - Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2, THE106 | Introduction to Technical Theatre

Minor Courses

Minors Offered:

Digital Communication (18 units)

ART107 | Introduction to Digital Art
DCD210 | Writing for the Media
BUS320 | Marketing
ART311 | Video 1
ART331 | Graphic Design I
ART335 | Web Design or DCD452 | Interactive Media Design

Fine Arts (18 units)

ART103 | Color Theory
ART105 | Drawing 1
ART151 | 2-D Design
ART358 | 3-D Art/Sculpture
ART357 | Oil Painting or ART355 | Watercolor
ART174 | Practicum in Visual Arts (must take 3 times by participating in student art installations)

Graphic Design (18 units)

ART107 | Introduction to Digital Art
ART103 | Color Theory
ART331 | Graphic Design I
ART431 | Graphic Design II
ART333 | Typography
ART335 | Web Design or ART312 | Motion Design

My goal is to see students leave Jessup as great communicators– storytellers– ready for whatever technology comes along in this rapidly changing digital world.
– Paul Robins

Paul Robins

Program Director

FACULTY

Jessup’s dedicated community of faculty, both full-time and adjunct, are here to walk alongside you, equipping you with the knowledge and values you’ll need to establish a meaningful career, grow spiritually, and succeed in all areas of your life. Learn more about our full-time faculty.

Paul Robins

Lead Faculty, Digital Communication, Art & Design – School of Humanities & the Arts

Norm McDonald

Assistant Professor, School of Humanities & the Arts